The designers at McSwain Studio are an integral component to this collaboration because they are the ones who were able to take all of the ideas and bring them to life! Within the presentation are many nuances and details, and they all have their own significance. Let’s go first over the symbolism of the fragrance: Underground Edition.
With Steven and Carlos living 24 miles apart from one another, they would both often take the 2-hour-long, public transportation journey to meet and discuss fragrances once a week. In doing so, they would have to take a series to trains to travel from New York to New Jersey and vice versa. Coincidentally, the two trains necessary to travel into and from Brooklyn are the R and the B train. R and B both stand as the first letter of each respective YouTuber’s channel.
Underground Edition, the name of the fragrance, has a dual meaning. Underground connotes something that is not mainstream.
With a target audience of fragrance-sensitive YouTube followers, the promotional channel of the fragrance is niche and anything but commercial. Underground also denotes the method of transportation that Steven and Carlos used to make all of their fragrance collaborations possible. For this reason, the name of the fragrance has a multi-dimensional symbolism that makes it poignant and sentimental for the two fragrance lovers.
As a nod to the hours spent in the subway, you may notice unique design features on the presentation including what is known as a zebra board. The conductor of a train stops his/her train when it is aligned with said board to ensure that the train is safe for the doors to open. In the 1990’s, it became a requirement for the conductor to point at the zebra board since it promotes safe operating practices as it promotes alertness. This gesture of pointing is represented through the inclusion of a manicule.
The R and B letters in RedBrook also have a notch in the corner of the letters to represent the notch that is found in the Metrocard, which is used to travel on the train connecting New Jersey to New York.
Lastly, RedBrook itself sounds like a physical destination. While it’s certainly one that we haven’t visited, it is a place of olfactory imagination. It is escapism in the fragrant world. Fragrance transports you, it enhances your mood, it lifts your spirit, it’s your olfactory accessory, and it is an extension of your personality.
We are eager for you to metaphorically visit RedBrook Parfums, and we invite you to be a part of our very special fragrant journey! Thank you for the interminable support!
